Google and Doubleclick Questioned in Europe

 

BEUC, Europe's major consumer group, is following the lead of the U.S. based Electronic Privacy Information Center in questioning the privacy effects of a proposed merger/acquisition between Google and DoubleClick.

Bottom Line: More pressure on privacy matters will do little to help the acquisition which is already playing defense on privacy matters within the United States. While unlikely to stop the deal, the firms will almost certainly have to adjust their privacy practices to alleviate the concerns of the growing number of complainants.


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